Optimized Targeting for YouTube video action campaigns
You'll soon be able to use Optimized targeting to help find new and relevant people beyond your manually-selected audience segments. This gives your campaign the flexibility to explore customers who have the highest chance of converting to improve your return on investment for your YouTube video action campaigns.
Accept negotiations at the advertiser level
Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to DV360.
At the Advertiser level, users can now import and accept a negotiation by going to My Inventory > Negotiations. The accepted deal will show up under the advertisers’ My Inventory.
Automatically enable new exchanges at the partner level
At the partner level, you'll be able to automatically enable new exchanges to streamline the workflow for enabling inventory from newly integrated DV360 exchange.This eliminates the manual process of enabling each new exchange.
Improvements to Custom Bidding algorithm overview table
We're making updates to the Custom Bidding overview table. At the partner level, you'll soon see:
- A nested table that shows the algorithm readiness status for each associated advertiser.
- Two new additional columns: Model readiness and suspension state.
With these updates, you'll be able to have a better overview of your algorithms.
Enable YouTube third-party measurement vendors by default
You'll soon be able to select certain YouTube third-party measurement vendors and enable them by default. This allows you to preselect YouTube third-party measurement vendors when constructing your campaign without having to manually enable them for each line item.
Additional metrics available in instant reporting
You'll soon see additional metrics become available in instant reporting.You'll be able to run more use reports through instant reporting to help align instant reporting with offline reports.
New templates added in instant reporting
You can run quick reports more efficiently with more templates being added to instant reporting soon. Expand the list of templates to explore all available templates.
Changes to reporting for sitelink extensions
We're making updates to help you engage more potential customers and make sitelink extensions easier to manage. As a result, offline reporting data will be unavailable for new sitelinks. Data for extensions will remain available in the Extension view in Display & Video 360. The Status column will be available in the Association view instead of the Extension view where it was previously.
